Short Answer: Varies based on your lifestyle, but overall slightly bitter or neutral. If initially unpleasant, adding to a smoothie or food will mask both texture and taste.
Long Answer
Many customers and first time tasters describe Honest Aloe as “not bad”, “neutral”, or as an “unsweetened vitamin water”. However, our observation is the gel-pulp texture creates the largest bad impression initially. If you are sensitive to textures, we recommend drinking straight from our bottle rather than pouring a portion into a glass. As one customer reports “I just close my eyes and take a quick swig without looking at it, and its great!” Another great option is adding it to smoothies or other foods to hide both taste and texture!
As we responsibly filet you WILL NOT have pieces of the leaf peel in your drink; simply inner leaf gel only. Since nothing is done to alter its taste or color during processing the texture and “flavor” may slightly vary compared to heavily processed aloe products on store shelves.
Like any lifestyle choice or change, satisfaction is often based on what you believe before you try it. For example, if you show up for Thanksgiving dinner and do not like thick textures, you are not likely to try a heaping portion of giblet gravy. However, if you have fond memories of helping your mom cook giblet gravy, then you are more likely to try it, be pleased with it, or tolerate the texture. Likewise, with our aloe, those focused on health and healing tend to enjoy it, and most that do not simply tolerate it to reach or maintain their health goals.
It is rare customers and tasters report not liking the taste of our aloe. Rather the most common dislike it the texture.
Honest Aloe’s taste may NOT be for you if you:
consider ketchup a vegetable
eat fruit from a can
eat fast foods, fried foods, & processed foods often
need sugar or salt for food to taste good
do not exercise or live actively
gag with thick texture foods (if wanting to consume alone/undiluted)
Honest Aloe’s taste may be for you if you:
eat lots of fresh organic vegetables
enjoy neutral or bitter foods & open to new tastes
avoid artificial flavors & preservatives
limit sugar intake & processed foods
live an active lifestyle
get creative to achieve health goals
If you do not think you will like the taste or aroma, and may possibly wish to return it for such a reason, please DO NOT purchase our product. Please see our Return Policy under policies. There are plenty of other products on the market that use processing practices (although harmful to microbiology of aloe) to guarantee pleasant smell, taste, and long shelf life; perhaps those are the product for you. You can google search them here.
However, if you believe our product will help you reach your health goals we are here to help. Consistent with our recommendations on consumption, start small if you are not sure our brand is for you.
Cheers to YOUR health!